With consumers worried about the economy, American women have reduced their spending on color cosmetics, reveals Euromonitor International in a new report titled “Color Cosmetics – USA.” According to the report, American women have decided to trade down from premium color cosmetics to mass products, as they sought to stay looking good while getting the most from their money. As a result, sales of premium color cosmetics declined by 5% in current value terms in 2009, to US$3.4 billion, while sales of mass products grew by over 1%. Total color cosmetics sales declined by over 1% in current value terms.

Euromonitor International’s Color Cosmetics Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing one to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change. Product coverage includes eye makeup, facial makeup, lip products and nail products. Data coverage includes market sizes (historic and forecasts), company shares, brand shares and distribution data.

For more information or to purchase this report, go to: www.fastmr.com/prod/69969_colour_cosmetics_usa.aspx